ConveYourConveYour Logo

The Default Campaign

Default Campaign - Capturing and Managing New Contacts

The Default Campaign in ConveYour operates differently from other campaigns. It serves two primary functions:

  1. Capturing new leads on the fly

  2. Catching and managing incorrect sign-up attempts

Unlike standard campaigns, the Default Campaign includes every contact in your system and cannot be used for lesson-based content. Instead, it acts as an always-on intake tool for new contacts.

1. Capturing New Leads on the Fly

Instead of relying on business cards or forms, you can collect contact information instantly by having individuals text your ConveYour number.

  • When someone texts your ConveYour number, they are automatically added as a new contact.

  • If they provide incomplete information, ConveYour sends an automatic response prompting them to fill in missing details such as last name and email.

  • Their message appears in Conversations, initially marked as Unknown until they provide further information.

This method is ideal for networking events, conferences, and speaking engagements, allowing you to build your contact list effortlessly.

Selecting a contact in ConveYour

2. Catching Incorrect Sign-Ups (Error Handling)

The Default Campaign also acts as a catch-all for contacts who attempt to sign up incorrectly.

For example:

  • A participant at your event mistypes the campaign hashtag when texting your ConveYour number.

  • Instead of losing that lead, the Default Campaign automatically captures them as a contact.

  • You receive an alert about the error, allowing you to manually assign them to the correct campaign.

This feature ensures that no potential participant is lost due to typos or misunderstandings.

Learn More About the Hashtag Method For Sign Up >>

Default Campaign Settings

The Default Campaign has limited customization options compared to regular campaigns.Adding info to a ConveYour campaign

Editable settings include:

  • Landing Page: Add a display image or video introduction.

  • Landing Page URL: Use this to direct new contacts to a form where they can provide additional information.

Other settings, such as content scheduling and automations, are locked because the Default Campaign is not designed for structured learning content.

Using the Default Campaign Strategically

Capturing Leads at Events

You can combine the Default Campaign with tag groups and automations to streamline lead collection.

  1. Create a Tag Group for a specific event.

  2. Set up a text-to-join hashtag (e.g., #event2024).

  3. When a contact texts the hashtag, they are added to the Tag Group.

  4. Use an automation to send them a follow-up message with a link to the Default Campaign landing page, where they can provide additional details.A text message sent via ConveYour with a request for more information.Adding learner information via a form in ConveYour

Learn More About Setting Up Tag Groups >>
Learn More About Scheduling Automated Texts >>
Learn More About Landing Page Settings >>

Key Differences Between the Default Campaign and Regular Campaigns

  • Purpose

    • Default Campaign: Capture new leads and errors

    • Regular Campaign: Deliver structured course content

  • Contact List

    • Default Campaign: Includes all contacts

    • Regular Campaign: Includes only enrolled participants

  • Automations

    • Default Campaign: Can send auto-replies, but no scheduled lessons

    • Regular Campaign: Supports scheduled lessons, emails, and texts

  • Content & Lessons

    • Default Campaign: Cannot add lesson content

    • Regular Campaign: Can include structured courses, challenges, and assessments

  • Customization

    • Default Campaign: Limited (landing page and auto-replies)

    • Regular Campaign: Full customization of messaging and content

Learn More About Adding Content to Campaigns >>

Example Scenarios

1. Building a Contact List Without a Course

You want to grow your prospect list but do not have a structured course yet.

Solution:

  • Have people text your ConveYour number.

  • The system automatically replies, encouraging them to provide more contact details.

  • You are alerted when new leads join, allowing you to follow up.

To further organize new contacts:

  • Create a Tag Group to sort prospects.

  • Use a "Send Text" automation to direct them to the Default Campaign landing page.

2. Running a 14-Day Post-Speaking Challenge

You are a speaker and want to send a daily follow-up question for two weeks after an event.

Solution:

  • Set up a separate campaign with the 14-day challenge content.

  • Use the hashtag method or a landing page URL to let attendees sign up.

  • Stagger content delivery so that each lesson is dripped out one day at a time.

This method allows you to reuse the challenge for future events by turning it into a campaign template.

Learn more about Tag Groups >>
Learn more about Invite Tools >>

Learn More